Madison Hamel

Junior Designer

Maddy is obsessed with making things, breaking things, and the golden moment on a project when the creative process crystallizes into a well-designed solution. As a part of the design inventing team, Maddy is a firm believer that every project, however big or small, is an opportunity for great design and helps bring ideas to life.

Prior to joining ?What If!, Maddy worked as a freelance brand designer for startups while
getting her B.F.A. in Design from University of Louisville. When it comes to design and branding, you name it and Maddy has probably done it. From mural design to creating a merchandise collection, Maddy’s creative experience spans far and wide.

When Maddy isn’t exploring her design interests in branding, campaign and content creation, film and storytelling, she likes learning about photography and the ocean. She also can’t help petting other people’s dogs and prefers spontaneous trips over planned vacations.

The ?! moment I’ve had the greatest Adventure:

The What If moment I’ve had the greatest adventure was my first day at ?What If!—which was also the first day at our Industry City offices! Walking to the office with everyone, in unison, all together as a team really made me feel at home. I’m excited for this adventure, and the other adventures to come!

Find out more about the ?! values »

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