Miranda loves tackling new innovation challenges, applying a combination of creativity and practical commercial thinking that delivers real impact. Recent highlights include designing and experimenting with a wellbeing proposition for an insurance firm, creating a new tool for a software company, and exploring the strategic ambition and culture of an energy business. Starting out in marketing at P&G, Miranda has a useful blend of intuitive customer understanding and a background in operational delivery.
Miranda is passionate about finding new business models to solve major social and environmental problems, and recently designed and delivered of The Greenhouse, a ground-breaking sector-wide social incubator in partnership with The National Housing Federation. A part-time Masters in Social Innovation has fuelled this passion, and Miranda has established a partnership between ?What If! and The Baobab Network, a tech accelerator driving growth across the African continent.
Enjoying diverse innovation challenges is reflected by Miranda’s interests outside work, which currently range from anything involving dogs, singing, experimental cookery, and any sort of physical challenge.
Back to people
The ?! moment I’ve felt the most Passion:
I worked with Waitrose to develop the future of food service. It was a fantastic partnership, working hand-in-glove with them every day.